Interview

Interview is a direct way to contact with your subjects by inquirying specific questions about certain topics.

QUALITATIVE | TRADITIONAL | EXPLORATORY | GENERATIVE | SELF REPORTING

01 Definition

Interviews are a fundamental research method for direct contact with participants, to collect firsthand personal accounts of experience, opinios, attitudes, and perceptions.

---- Universal Methods of Design

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of journalism and media reporting, but are also employed in many other situations, including qualitative research.

---- Wikipedia

02 Natures

Notes

Combining interviews with other techniques - such as observation look at behavior, listen to perceptions --- Miller and Crabtree, 1999
actors - people - demographic; activities - behaviors; time - duration, begin-middle-end; place - location and place
recording talk: what they say - time + get context when you do analyze, relation matters(what reminds me) interpreter write down - the thing out of the expectation

Suited Context

initial exploration: asking these broader questions in an interview or focus group can help you generate a deeper and more nuanced understanding of the problem.
requirements gathering: Interviewing in search of requirements requires an appropriately broad and openended view of the possibilities.

03 Procedures

Identify the place - where
Identify the objective/ group of objectives - who
Decide interview strategies - how? fully structured/ semi-structured/ unstratructed?
Form? Face-to-face? telephone? E-mail? Message?
Types of question closed?open-ended?complete a sentence? conceptual mapping?

Practice to run through the process
Prepare a clear and concise guide - remeber which steps to take and when to take
Have appropriate back-up plans
Check the recording devices

Observe non-verbal cues or concers when taking notes
Record the time and get context related to any idea
To maximize the value of records, make data analysis on site

04 Reflection

Strengths

It ables to go deep within the session
Researchers could get open-ended and exploratory information
Opportunistic interviewing - taking an interesting idea and running with it
It won't cost money and time, so it is an effective way to collect data

Limitation

Labor-intensive potentially unbounded discussions
It requires researcher listening, taking notes, decide the further questions, understand non-verbal reactions higher effort requirement
limited interview - based studies analysis - transforming raw notes and recordings of open-ended responses to broad questions.

05 Case Document

06 Supplement Reading

Gengsu Tu |

Interaction Design Methods Notebook by Gengsu
Feburary - May, 2014
Timeframe: 4 months